Results

Client Success Stories

MTV Networks Australia

Mission

Agent99 PR was commissioned to launch the new MTV broadband channel 'Overdrive' and generate interest from prospective advertisers targeting the youth market.

Approach

Agent99 PR leveraged the MTV Award nominees and host announcement event to launch MTV Overdrive and generate interest from B2B and digital media. Concurrently, we initiated an extensive media relations campaign targeting a tailored B2B media list. Through creative press kits that engaged media, along with exclusive interviews secured for the MTV management team, we were able to inform youth marketers that a new avenue guaranteed to reach their market was available to them.

Results

Agent99 PR secured on-message media exposure for MTV Overdrive in leading B2B and digital media including; smh.com.au, ninemsn.com.au, theaustralian.com.au, news.com.au, theage.com.au, The Australian marketing section, B&T, Adnews, Media Day, Mediaweek, Communications Day, Digital Media World, to name a few!

Child Wise

Mission

Child Wise, a Melbourne based non-profit concerned with the prevention of child sexual abuse launched a new campaign called 'Speak Up' assisting parents and carers to identify the signs of child sexual abuse. Agent99 PR was appointed to launch the campaign on a national scale.

Approach

A two pronged strategy was designed specifically for the campaign. Using existing, yet little known research about child sexual abuse, Agent99 PR created impactful media materials that were delivered to targeted media under strict embargo. Coupled with exclusive interviews and profiling opportunities for Child Wise CEO Bernadette McMenamin, the project gained widespread national publicity.

Results

Despite the campaign launching the day before national 'sorry' day (one of the busiest media days of the year), the campaign achieved phenomenal results. Over 100 pieces of coverage and interviews were secured in top tier media including The Australian, ABC TV noon and 7pm news, ABC radio across all states, Mix FM, Nova, news.com.au, AAP, Take 5, Cleo, and Vive Magazine, amongst many more with over $500K of media coverage running over a two week period. Child Wise seminars filled up across all states, and information booklets had to be reprinted to fill demand.

Hunter Valley Wine Industry Association

Mission

Agent99 PR has been contracted to promote all events hosted by the Hunter Valley Wine Industry Association, including key events such as Hunter Uncorked at Balmoral, Hunter Valley Wine and Food Month, and the Hunter Semillon & Seafood Festival.

Approach

Spectacular weekend media preview famils, creative media kits, national and local promotions, VIP media event invitations, and extensive media dialogue, has seen Agent99 PR consistently deliver mass exposure for each event.

Results

Widespread coverage has been secured for the wineries and restaurants associated with the events. From feature articles to calendar mentions in countless publications, articles and segments have appeared in Taste, Delicious, Jetstar, Voyeur, House & Garden, Sydney Morning Herald, Herald Sun, Mornings with Kerri-Anne, Fresh, The Morning Show, Open Road, and Daily Telegraph to name a few. Attendance has increased significantly with some reporting a 40% rise on the previous years.

Margan Restaurant & Winery, Hunter Valley

Mission

Agent99 PR was engaged to launch The Home of Margan's stunning new restaurant on the Broke Fordwich property and attract attention to the wonderful family story behind it.

Approach

A staggered strategy saw a tailored approach executed to three distinct groups of target media that included food, wine and travel reviewers, design and architecture, and bridal media. One-on-one famils, beautifully tailored media materials, and a soft launch approach rather than the standard large scale event were recommended to give The Margan Restaurant extensive top tier media coverage.

Results

The Margans were featured in Good Living feature which saw them land on the front cover masthead of the Sydney Morning Herald beside Glenn McGrath! Other key media included Mornings with Kerri-Anne, Daily Telegraph, 2GB, Delicious, ABC Life etc, Voyeur, Australian Bride, Your Wedding, Mosman & Manly Daily, Wentworth Courier, Bartender, Newcastle Herald, and many more resulting in patronage significantly increased, and weddings booked for the following season.

Venus Advertising

Mission

Venus Advertising, an independently owned agency specialising in marketing to women engaged Agent99 PR to raise the organisation's profile, its specialist skills and the outstanding work executed for high profile clients such as Dotti, DeBortoli Wine, Colonial First Property Management, and Contours Gyms.

Approach

Developing a targeted media list which encompassed marketing, business, and industry specific trade publications, Agent99 PR devised a profiling campaign tailoring angles and information to each individual outlet.

Results

Amongst media that featured Venus Advertising were; BRW, a three page spread in Innovation, a cover story in My Business Magazine, a Q Business Radio interview that resulted in a segment on Sky TV Business, Top 15 under 40 feature in Dynamic Business Magazine, and regular expert columns in Inside Retailing and Kochie's Business Builders Program online.

The articles have helped to further build Venus' credibility, and provided visibility to key marketing decision makers generating new business leads for the company.

Life Changing Experiences Foundation (LCEF)

Mission

On a pro bono basis, Agent99 PR has been working with the Life Changing Experiences Foundation and the SISTER2sister mentoring program, for for the past few years. Planning and executing an on-going public relations program, has generated interest from media, fundraising and volunteer stakeholders.

Approach

Agent99 PR continuously leverages all Foundation activities to ensure that the story and successes are told in the most effective and low cost way possible.

Results

The Foundation has been featured on Mornings with Kerri-Anne, Sky Business News, Vive Magazine, Sydney Morning Herald's Essential Magazine, Women's Weekly, Dolly, and countless local papers such as Wentworth Courier and North Shore Times. Jessica Brown, LCEF CEO was profiled in WHO Magazine's "Beautiful People" issue.

Agent99 PR assisted to conceptualise the SASSI (Sisters Aiding the SISTER2sister Initiative) program, which sees a huge pool of volunteers form event teams that fundraise and support the program on an on-going basis.

Ernest Hillier's Chocolates

Mission

On a pro bono basis, Agent99 PR has been working with the Life Changing Experiences Foundation and the SISTER2sister mentoring program, for for the past few years. Planning and executing an on-going public relations program, has generated interest from media, fundraising and volunteer stakeholders.

Approach

Upon campaign kickoff, Hillier's were celebrating their 95th birthday which was the perfect opportunity to relaunch the brand to media. Agent99 hosted an exclusive media tour of the chocolate factory, which offered incredible visuals. Amongst other top tier media in attendance, both Mornings with Kerri-Anne and Sky News filmed extensive TV pieces. To bring further consumer attention to the brand, Agent99 came up with a quirky idea called ‘The Search for Ernest' where we challenged anyone who had a child born in the last year and named them Ernest would win three months of Hillier's Chocolates. The campaign was a huge hit with media with many online, print and radio outlets covering the story.

Results

Since the relaunch, Agent99 PR has continued to place features and secure product placement opportunities for the Hillier's brand, garnering over $3 million of publicity value to date. Coverage has run in Today Tonight, Weekend Sunrise, Today Show Weekend, The Circle, Mornings with Kerri-Anne, Sky News, Madison Magazine, Sydney Morning Herald, Sunday Telegraph, Jetstar Magazine, NW Magazine, Herald Sun, Food Magazine, Modern Home, Business Chicks Latte Magazine, The Age, West Australian, Sunday Times, amongst many more print, radio, blogs and online avenues.

Australasian College Broadway

Mission

Australasian College Broadway is Australia's leading private college that specializes in hairdressing, beauty, aged care, and management, amongst other streams. Agent99 PR devised a plan that would not only raise the profile of the College and its community involvement, but bring to light the amazing business story of the Chairman and Founding Director, Ms.Maureen Houssein-Mustafa, who started the organization with $1,600 and turned it into a multi-million dollar global education powerhouse.

Approach

For the past few years, Agent99 has taken a two pronged approach to garner ongoing publicity for the College and its Founder. In the first instance, Agent99 built relationships with top tier business and trade publications, securing countless in depth features and stories about Ms. Houssein-Mustafa and the College. Concurrently, Agent99 has worked with various Heads of Faculty to publicize all of the amazing work the college educators and students do to give back to the community.

Results

All one needs to do is google Maureen Houssein-Mustafa and the Australasian College Broadway to see the impact that these initiatives have had. Hundreds of positive articles, reviews and comments have appeared about the College, in outlets such as A Current Affair, Today Tonight, Management Today Magazine, Instyle Hairdressing Magazine, BRW, Daily Telegraph, and many more.

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